I live in Brentwood, TN. Yes, without a doubt, it’s a fine place to live, even a good place. There are lots of things I like about it… parks, convenience, safety. This article, from the Tennessean, got me thinking the other day.
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HOLD ON, background… I work at Rustici Software, a small company that creates software related to online training. We are a relatively typical small software company in that we’re creating software and finding a market for it. A part of that is understanding what the state of the software market is today and considering how it will/should evolve. We’re doing that all the time, as are countless small software companies. In fact, so many companies are innovating in this regard all the time that one of the leading business books relates precisely to this topic, The Innovator’s Dilemma, by Clayton Christensen.
Full disclosure, I don’t actually read very much. When I get a book, I read pieces, and then I go largely based on the insights of folks that I respect. More specifically, my business partner Mike reads books, we discuss them, and I use his own words from other books he’s read in discussing the more recent book with him. (This
might be a slight exaggeration, or it might not…) As I understand it, one of the key tenets of this tome relates to established companies. They have created a product that has achieved significant adoption, but they are completely unable to see the fundamental innovation that will render their product insignificant. This innovation is a huge opportunity for the up-and-comer, and a huge threat for the established company. (Think about how the iPod has rendered the Walkman moot.)
So, back to the original thought, the Brentwood Commission Candidate article… I was bothered. Why? Keep reading…